Consulting and Project Management

From conceptual design to optimization

Our experts have accumulated a fair amount of experience and expertise in the preparation and launching of Internet projects – starting from the development of concept and finishing with business plan optimization of an existing business whilst creating a management accounting system and reengineering existing financial and marketing strategies.

Complex consulting of startup projects

This is a set of activities aimed at testing and examination of the internet project to get a complete picture of an existing business. Within the framework of the procedure the analysis of such components is carried out:

• Design and usability
• The audience and attendance
• Site optimization for search engines
• The choice of technological solutions with the  possibility of scalability
• Business constituent
• Competitive environment analysis

As a result of our work the Client gets a full analytical report on the prospects of the site in its current form and, if necessary, the Client also gets possible scenarios for its modernization.

Maintenance of a startup project

Using our hands-on experience of working on projects from scratch, we are ready to begin work on a project "on the Customer side" starting from the first phase. The working process begins within the discussions, which result in the formation and/or adjustment of the concept of the site, proposed business idea is analyzed whilst both the industry niche possibilities as well as the project development prospects are taken into account.

The development of online strategy

This solution allows implementing an intervention of the Company’s network in the most favorable manner. This unit includes: an industrial overview of the situation on the market (like customers, competitors); the strategic planning of the project; identifying ways to promote the site (product); determining  guidelines for working with the target audience; preparation of documentation for the subsequent organization of  marketing campaign on the internet. Following the development of all of the documentation we are ready to either proceed directly to an implementation of the strategy or simply maintain control over its execution.

Usability Consulting

This unit of work is focused on making recommendations to the existing projects as well as analyzing pre release versions of start-up projects. The solution will allow identifying problems in website’s usability, increasing conversion of visitors into customers and developing mechanisms for user’s behavior in order to increase the average number of pages viewed. Finally, at the end the Customer is given the package of documentation on the current status of the project, recommendations for its improvement, and the analytical prediction of functioning of the project after its upgrade.

Optimization of the projects under high loads

One of the main activities of our company is the development and optimization of technology platforms for large-scale projects with high loads - we will gladly help You solve this problem.

Typical bottlenecks that occur during a vigorous growth of attendance of the project:

• Complex queries to the SQL server that contain a large number of entries
• Storing a large number of files downloaded by users (pictures, music files, etc.)
• A large number of simultaneous requests to the server (several thousands of simultaneous users on the site and several million hits per day)
• Organization of complex data structure search, creating complex filters
• Large outbound traffic (an organization with a lot of video sharing and overviews of online videos)

The most popular solutions:

• Organization of caching by means of  MEMORY tables in MySQL or use of Memcache
• Creation of 4-tier nesting directories to reduce the load on the file system
• The use of modern file systems: RiserFS Ext4 etc.
• The use of cluster technology for building large data warehouses (several tens of terabytes): GFS2 ocfs + drbd
• The use of "light" web serverS: nginx lighhtpd
• FastCGI technology use for the distribution of computational load
• The use of data replication for SQL server and balancing the  load across multiple servers
• The use of advanced search technology with full-text analysis of the text: Sphinx

This is not an exhaustive list of solutions. You can always count on the fact that the most effective methods of development of Your project will be selected, which is ideal for relieving the bottleneck places of any of Your project!