Internet Advertising

Attracting target audience

Has Your website existed for long time already or have you just finished developing it? BUT, there seems to be no new customers calling and Your website traffic is close to zero. And You are desperate and wonder: What should I do next or Is there a way out?

Yes!!! There certainly is the way out!! The main task of any project is to attract the target audience for the site. There are several options for advertising and promoting Yourself on the Internet:

• Optimization for major search engines Google, Yandex (SEO)
• Contextual advertising through Google Adwords and Yandex
• Promotion and site optimization to social media (SMM & SMO)

All of the above options for promotion will help Your potential customers to easily find Your site on the Internet using a keyword search. Search is carried out by unique algorithms and our task is to solve these algorithms. Keep in mind: "Companies that do not fall into the top 20 search results simply do not exist for consumers on the Internet."

As a result here are some tips for You to Use to boost traffic to Your site and increase Your visibility online.

Site optimization for search engines (SEO):

Website optimization for search engines (SEO) – this is a complex of measures aimed at improving the position of the Customer’s website in Google and Yandex search results on some targeted requests .Those measures include: optimization of web site’s html-code, its text and structure, as well as external work aimed at increasing the citation of Internet resources to other sites in order to raise it’s visibility and rank in the search engines. Such an adjustment of internal and advancement of external parameters of the site results in  elevation of the site’s position in search results for certain search queries, increasing its target audience and helping to increase sales. Strategy work is generated individually, and the payment mechanism could be arranged in a form of a monthly   subscription fee or the Client might choose to pay at the end of our successful SEO strategy. It’s totally up to the Client. Promotion is carried out based on mutually reinsured methods which in many cases allow Your site to stay in the top ten even if the algorithms of search engines change.

Contextual advertising

Contextual search engine advertising – is a form of online advertising, which is based on the principle of matching the ad page text with the SERPs of search system, created at the User’s request. This tool is based on a Cost Per Click pricing model and is characterized by the fact that the Advertiser does not pay for viewing ads, but for each transition of targeted visitors to His ad, which means- the Customer pays for each potential customer.

This type of online advertising allows any Advertiser to run an ad campaign itself and as a result to get an instant response of the target audience in the form of phone calls and sales. This is one of the best tools for those interested in quick returns – for those who sale some goods or offer some services. The IMS-Studio company uses two basic tools in their work with contextual online advertising - Google AdWords and Yandex Direct. Thanks to the most accurate compilation of contextual ads, Your site can be on the first position and thus the cost for the visitor will be cheaper if compared to the cost for those on the second or third places.

Promotion and site optimization to social media (SMM & SMO)

Social media optimization (SMO) — is a complex of technical measures aimed at transforming the content of the site so that it can be as easily distributed all around social media (forums, blogs and social networks).

Social media marketing (SMM) — is marketing in social media. It is a process of promoting or advertising of some product or service through social media - (blogs, forums, and social networks). Social media allows aggregating the users who are loyal to the brand and share its values, and those who provide the easiest viral information dissemination mechanism and are used to create positive / negative opinions about the brand. The most popular tools for engaging audiences in our company are popular social networking sites like (vkontakte.ru and facebook.com), and the blogosphere (Yandeks.Blogi, Livejournal, Liveinternet).